SearchSpot - SEO and Online Advertising

Competitive Research and Analysis

To be successful in any online marketing campaign you need to know the strengths and weaknesses of your competition. Some key phrases simply aren't worth the time, effort and costs associated with direct competition. A brand new site with little or no presence may take years to compete with a term such as "Car Insurance", whereas it may be a much more viable plan to work on a phrase more directly targeted towards your geographic market, such as "Encinitas, California Car Insurance Quotes" for example.

We don't want to waste your time or money on keywords that may have little to no impact on your success, which is why prior to launching any sort of SEO campaign, we will provide you with a detailed overview of the competition of your desired keywords as well as any alternative or more beneficial keywords to work on rankings for along with our own suggestions.

Examples of what we run our Competitive Research and Analysis on against you and your competitors:

  • Domain Age
  • Page Rank
  • Backlink strength to individual pages as well as your domain as a whole
  • Number of .edu and .gov backlinks
  • Analysis of individual page titles and descriptions for SEO value
  • How often SE spiders visit your website
  • Quality of backlinks and site content
  • Relevancy of existing backlinks

  • After a detailed analysis is run, we will contact you to discuss potential plans and options for a successful and efficient SEO campaign.

    Contact Us to further discuss SearchSpot, LLC's Competitive Research and Analysis services.